How to Rank in Google Search

SEO  |  January 28, 2022   | Evan Caulfield

Making a successful website that people will look at and engage with is a feat of effort on its own.  However it won’t matter much if no one can find you. Even with good visual appeal, if Google can’t “find you,” then your prospective clients won’t be able to either. Learning how to rank in Google search is a necessity for a great SEO campaign.

Register Your Website With Google

Don’t worry, this process isn’t as painful as registering your car with the DMV. You’ll register your website using Google’s Search Console tool. Search Console is completely free and comes packaged with multiple functionalities that help businesses improve their websites and get noticed by Google. When learning how to rank in Google search, using Search Console is a great place to start.Through this tool, you can find out what Google knows about your site and then improve your website’s performance results.

google search console

Steps to set up Google Search Console

  1. Create a Google Search Console account.

The beauty of Google is that all of its tools are connected. This means if you already have a Google account, you simply need to press “start now” on the Google Search Console page to begin the process. If you don’t have a Google account yet, this process will set you up with your own account for use even outside of the Google Search Console tool. 

  1. Add your website to Search Console.

On the left-hand side of the page, you’ll find a “search property” feature, click “add property” at the bottom of this list. Here, add the URL from your website. Super easy, right?

  1. Verify that you are the owner of your website

There are many ways to do this, however, the easiest is to verify through your Google Analytics account. If you don’t have this already, get it here! When it Search Console follow this guide from Google to learn how to verify your site ownership.

  1. Create a sitemap

This part may sound complicated, but not to fear I’ll guide you through it. For starters a sitemap is traditionally found as a .xml file and is best thought of as a high-level summary of your entire website. Sitemaps are incredibly effective at telling Google what your website is about. If you’re using a WordPress website, or similar CMS, you’ll be able to simply download a sitemap.xml plugin such as this one, or it may even be built into your SEO plugin such as Yoast SEO. If you have a hard coded website, or would prefer to not use a plugin, sitemap generators such as this one will get the job done.

  1. Add sitemap in Google Search Console.

After you have generated your sitemap.xml file, add this to your website as its own page (most plugins will add it automatically.) When in Search Console, find “Sitemaps” in the left-hand column and paste the page URL in the appropriate field then click “Submit.”

Tip: Most sitemap plugins will be add the sitemap page with a permalink such as “”

Grow Your Ranking

Congratulations, you’ve successfully added your website into Google Search Console. Having this tool allows you to monitor, maintain, and troubleshoot your site to have it better align with Google’s search results. Search Console also helps greatly when performing search engine optimization on your site, and is a great resource for yourself and business to monitor regularly. Remember, ranking highly on Google means more site traffic and more potential business. Now that you know how to rank in Google search, get out there and generate some traffic!

Interested in us handling your search engine ranking for you? Schedule a call today to speak with an account executive.

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Evan Caulfield

About the author

Evan Caulfield is a digital marketing entrepreneur with over 26 years of experience in the field. He seeks to help businesses emphasize their strengths, identify areas of improvement, and build impactful marketing solutions online. Evan is passionate for the clients he works for and prioritizes their best interest. He writes to share his experiences and decades of knowledge in the industry.

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