WordPress Design: Comparing Divi vs. Thrive


Page building themes have become forefront in designing with WordPress. Years ago I grew an interest into using page building themes to create websites for smaller online marketplaces that I was a part of. The fluidity and seamlessness that many page building themes provide truly highlight the true value of WordPress web design. Divi and Thrive are two of the themes used here at Renewal Digital that help us create aesthetic and current website designs. I will go ahead and explain the differences and benefits of each.

Divi WordPress Design


Divi is an incredible tool. In regard to creating an entire website design, Divi is the way to go. With its integration of global assets and styles creating full pages becomes fluid and sensible. Specific to Divi is its Theme Builder, here you are able to create custom footers, headers, and body styles that can be integrated throughout each page of a website. As opposed to having to recreate repeating elements, Divi allows for a WordPress designer to create once and integrate in repetition. Divi also packs in a powerful Visual Builder. With standard features such as responsive web design, drag and drop elements that can be quickly styled, and custom CSS the limitations of WordPress design become nonexistent. Even animation, scroll effects, and other great additions that many would have to use external code for are integrated smoothly into Divi. Well organized custom CSS within Divi ensures that your website is not limited to its standard styling features. 


Efficiency is essential to almost all WordPress website design. When creating a website, designers work to simplify the repetitive tasks and instead spend more time and effort into creating sensible layouts and content. With Divi’s bulk editing feature many of these tasks are completed at once. Whether styling all CTAs on a page or redesigning headings, bulk editing proves valuable time and time again. Also part of the Divi workflow is the ability to copy and paste styles. Having constant and repeating elements is key to unifying the user interface of a website. By using Divi’s copy and paste styles a WordPress designer is able to quickly ensure that each element is the exact same as the previous. Divi encourages designers to be efficient.

Following and Popularity

As an industry-standard plugin and theme Divi has grown quite the following. With content being produced from freelancers, as well as Elegant Themes themselves (Divi’s parent company), anyone can learn Divi. The Divi team has also worked to integrate Divi Training as an optional plugin that can be installed onto a WordPress site. With such resources, a client is able to easily learn how to edit, update, and create new content for their website and avoid paying high priced agencies to do the work for them. Divi emphasizes the true value in WordPress that is managing content in a user-friendly manner. 

Thrive WordPress Design

Conversion Orientated

On the other hand, Thrive is powerful in its own right. With a focus on conversion, Thrive has become ever present in the services it can provide. In terms of meeting traffic goals and converting site visitors into paying customers Thrive excels at WordPress website design. 


Thrive Themes sells their products as a package, the Thrive Suite. In the Thrive Suite highly valuable plugins such as Thrive Architect, Thrive Leads, and the Thrive Theme Builder are included. With these plugins, a site owner is able to build, style, and qualify their website in ways that many plugins cannot match. When it comes to styling a website, Thrive highlights their Thrive Architect plugin. Very similar to Divi’s Visual Builder, Thrive Architect allows for websites to be constructed from either template libraries, preconfigured elements, or completely custom. A major benefit to Thrive Architect’s workflow is its preconfigured elements. These elements are designed with conversion in mind. Whether including creative designs for CTAs or seamlessly connecting unrelated elements with unified styling, Thrive Architect takes the tough work out of converting site visitors into paying customers. 

Lead Management

Thrive is renowned for its lead management plugins and integrations. Although Divi does have lead integration, Thrive was built around the idea of qualifying and creating leads. Creating highly marketable content with ease, Thrive has dominated the lead market. With the plugin Thrive Leads, an extension of the Thrive Suite, WordPress site owners are able to manage, route, and pursue new leads that would otherwise become unorderly and cumbersome to manage. In most cases, when a user inquires for more information or to schedule a consultation, a third party resource is needed. With Thrive, leads are handled from within WordPress. Thrive has worked to develop the idea of a one-stop-shop for anything and everything in regard to a business’ web presence. 

Community and Following

Thrive by nature is also very easy to learn. Although it has a smaller community and less resources available to learn the plugin, it is intuitive and sensible in design. Thrive Themes produces content themselves guiding users on how to create specific pages using their preconfigured elements. For a user looking to begin with WordPress, Thrive makes it easy and exciting to design a website. 


As a intern in custom WordPress design, I have begun to favor Divi. I find that having a foundational knowledge of HTML and CSS goes a long way in pushing Divi to its limits. Many of the must-have features are integrated directly into the theme, however having the ability to replicate the features of hard-coded websites with speed is where the theme really shines. Divi’s ability to visually animate is also so keen to great interactive design. This is not to say that Thrive is lesser or worse than Divi. In truth, either theme will get the job done exceedingly well. I have found that creating custom WordPress designs with Divi’s Visual Builder is more seamless than with Thrive Architect. However, for the individual looking to implement preconfigured designs customized to their site, Thrive may be the way to go. Truly a matter of preference, each WordPress service has their own unique benefits that favor an individual's specific needs. 

Ashton Principe

About the author

Ashton Principe is a student and digital consultant at Renewal Digital. He is interested in copywriting, as well as WordPress design and development. He enjoys learning the industry looks forward to sharing his findings with others.

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