What are backlinks?
Backlinks are essential to proper SEO and aid greatly in developing domain authority. A backlink is created when external sites link back to your site. It may seem obvious, but the importance of backlinks cannot be stressed enough. When a site adds a link to any page on your website whether from their blog, webpage, Facebook page, Twitter account, etc. your domain authority tends to go up. As domain authority increases, Google tends to rank your site higher than others, earning more recognition towards your website.
Google rewards websites that are being “talked” about. When looking at Google, think of the first page like the “cool kids’ table” at school. Everyone wants to sit there, but it can only hold so many people in so many seats. To move up in search ranking, your website must be known and talked about. Backlinks tell Google that other people know about your website and are engaged with it.
Backlinks can be created in various ways. One of the easiest is including a link to your website through your social media profiles. Market your brand wherever you can, even on your personal profiles. Also, get your website’s link on other high authority websites by offering to write a guest post for a blog or website that’s within your niche. You’ll be aiding a fellow business while also increasing your the amount of backlinks leading to your website. Don’t worry about if this opportunity is paid or not, the work you do now will pay off in the long-run. In these guest posts, you can hyperlink to your website to add credibility to your name. This will lead more people to click on your link and see you, thus having Google recognize your site as well.
Build an external blog
You can create your own blog outside of your website, even if you’re not a writer. This opens the opportunity for thousands of potential backlinks directed towards your primary website and also helps to engage with your business’ or personal audience. Backlinks are an excellent way to improve your visibility and reach a greater audience through Google and are an important part of any campaign for SEO in Raleigh or elsewhere.